Over the last 6 months, you’ve probably heard Techkon talk about “making the switch”. It’s part of a marketing campaign that we rolled out in December and it’s been pretty successful for us. During this time, we have produced email blasts, website updates, and blog posts that each detail the reasons why you should “make the switch” from your older pressroom color measurement devices to one of the latest Techkon solutions. Typically, each of these email blasts & blog posts have focused on just a single product where we provide a detailed feature comparison between a Techkon product and its’ biggest competitor in the market. While these feature comparisons are certainly not exhaustive, they do point out the top selling points of Techkon products as compared to the “status quo”, competitive products. In case you have missed them, here’s the list of the Techkon pressroom color management products that we have profiled so far compared to the competition:
While we still have more product comparisons to highlight moving forward in our “Make the Switch” campaign, in today’s blog, I’d like to give you 5 really great reasons why I see printers choosing to “make the switch” and partnering with Techkon as their pressroom color management solution provider. Here we go…
- We’re Easy to Reach – Seriously, just pick up the phone and give us a call. We’re smaller than our competitor but that also makes us much more accessible for you. Our service technicians, order processing specialists, sales associates, and technical experts are always happy to answer questions and give meaningful feedback.
- Partnership – Honestly, we don’t just want to sell you one of our latest products. Instead, our Sales and Technical people are great listeners who really want to understand the details of your color problems and needs. This allows us to then help you make the best, informed, decision going forward regarding which of our pressroom color management solutions will best fit your needs. We know that your success with our products is the key to our continued success as a company and we thrive on this relationship with our customers and truly want to make you succeed.
- Outstanding Technical Support & Service – Are you switching to new Techkon instruments in the pressroom but need some training for your press crews? Just give us a call. We offer free, unlimited, remote, and telephone technical support & training on all of our products for as long as you own them. That’s right! We want to ensure that you are successful making the switch and that’s why we’re here to support you through every step of the process. Also, even though many of our hardware products come with a 2 year factory warranty, sometimes accidents happen and you will need to send in your device for a repair. However, we make the process as painless as possible. Give us a call and speak with a service technician who can assess your instrument problems. If you need to send it in for a repair, we can send you a loaner device to minimize your downtime and we also offer expedited services with 1 day turn-around times in many situations.
- Innovative Products – From inception, each Techkon product is deliberately crafted around the following design goals and principals:
- Highest degree of measurement accuracy
- Ability to withstand harsh production environments
- Ergonomics and intuitive user interfaces
- Lowest cost of ownership over time
While there are many ways to learn more about our products online, (including the 3 links above), we always invite and encourage customers to try them out in person to really get an idea about how they are more innovative than the “status quo” products from the competition. I invite you to come find us at a tradeshow and take a look in person or give a call and let us send you a demo or loaner product so you and your production team can learn first-hand why every Techkon customer made the switch.
- Referrals & Recommendations – Without a doubt, I would say that referrals and positive recommendations from our customer base has to be one of the biggest reasons that other printers are giving us a try and ultimately making the switch to Techkon. We are absolutely thrilled to have a loyal following and extremely grateful that our customers go out of their way to recommend us to their colleagues in the industry. Therefore, we encourage you to ask our customers about why they made the switch and if they are happy with our performance.
So it’s time for me to wrap up this blog until next time. I hope you learned a little something about why printers around the globe are making the switch to Techkon. As always, if you have any questions for us or would like to learn more about any of our products or services, please give us a call and see for yourself just how easy it is to work with us. Thanks and please stay safe & be well.